Services

Goff's Locations

Rental Office Onsite

Online Tools

Hail Damage and Paintless Dent Repair

We can handle your hail damage for all types of repairs. We have paintless dent repair technicians on site to evaluate, and repair your hail-damaged vehicle. If it is just a few minor door dings you need fixed; we can handle that too. Often times, our customers may have minor dings and dents repaired while their vehicle is in our shop for some other conventional repairs. Ask one of our estimators for details.

Standard Operating Procedures

At Goff's Collision Centers, we adhere to a set of Standard Operating Procedures at all of our locations. By having clearly defined standards we are able to better manage the repair process from the moment a customer comes in the door until they take delivery of their finished vehicle. This consistently applied set of standards empowers us to continually meet and exceed our customer's expectations.

Insurance

Your insurance company plays an important part in collision repairs. We have over 40 years of experience of dealing with insurance companies. We participate in over 20 Direct Repair Programs with various insurance companies. These relationships allow us to expedite the repair process, creating less work for you the consumer. Our staff will do whatever is required to speed your claim through the insurance adjustment process.

Towing and Rental Cars

If you are involved in an accident after hours or on the weekend, please call one of our towing company's Ken Weber Towing at (262) 691-0333 or in Germantown, Roskopf's Towing Service (262) 251-0600 to arrange for a tow to one of our facilities. If you are in need of alternate transportation, we recommend using Enterprise Rent-a-Car. They are located on our property at our Waukesha facility. They can handle direct billing for your claim as well as communicating with your insurance carrier regarding the status of your repair duration. Their phone number is (262) 513-0400. Picking up and dropping off a rental at any of our facilities is made very easy. No need to arrange a ride to the rental company- they drop off and pick up those cars at our facilities.

Certified Technicians

Our shops have earned the prestigious I-Car Gold Class Certification. This certification is only given to those shops that have trained and tested ALL of the shops personnel on the most up to date repair techniques, and vehicle specifications. Our people must also meet continuous education requirements through out the year to maintain this level of certification. Of the nearly 3,000 body shops in the state of Wisconsin, less than 100 of us can claim this status.

Lifetime Warranty

As consumers ourselves, we know the importance of a warranty in today's crowded marketplace. We take pride in our Lifetime warranty. We welcome the opportunity to supply you with a list of past customers, not only satisfied with their repair, but with our warranty as well. You can read comments from our current customers by clicking on the customer feedback link at the top of this page.

Consumer Information

It is important to be a smart consumer and to know your rights when it comes to have your vehicle repaired. Because we value you, our customers, we want to assist you in learning all you can about your rights. Please check out the following documents which out line what you need to know before having your car repaired as well as your rights as an insured motorist in the state of Wisconsin:

10 Things to Know Before Having Your Car Repaired

Insured Motorists' Rights in Wisconsin

10 Things to Know Before Having Your Car Repaired

As our customer, we welcome you. You will receive the finest quality repairs available. These repairs are made possible only by our continued dedication to the collision industry.

We are:

working to keep our shops equipped with the technology needed to fix today's complex vehicles;
keeping our technicians up-to-date through on-going training;
striving to meet standards of top quality paint and repair work;
dedicated to improving the collision repair industry.

As a member of the business community, we adhere to a Code of Ethics, our pledge to you of honesty, integrity, safety, and craftsmanship.

You may have some questions concerning the estimating/repairing process...this webpage was designed with those questions in mind.

If you have any questions, please ask us. Our trained professionals are ready and willing to help you in any way they can.

For us, satisfying our customer is the most important goal we have.

Your car is the second largest investment you're likely to make. Preserve its value and your safety by having it repaired professionally.

Never drive a car that could be unsafe because of damages.

Some insurance companies may want you to visit their drive-in claims center before having your car repaired. You can do this, or you may leave your car at our shop and ask the insurance company inspect the car here.

By law, you are required to obtain only one estimate or appraisal.

You have the right to go to the repair shop of your choice. Your insurance company can not require you to go to a particular shop. Some insurance companies may tell you that you must go to one their "preferred shops," this is untrue and against the law.

Differences in repair estimates are common. A lower estimate may not include all necessary work. If you're not sure why one estimate is different from another you've received, please ask us.

Choose a shop that has unibody repair equipment and certified (by I-CAR or ASE, for example) technicians.

Ask if the shop will be using genuine manufacturer (OEM) replacement parts. Some estimates differ in price due to the quotation of aftermarket or salvage parts instead or original manufacturer parts.

Ask if the shop offers a repair warranty.

Let us help you negotiate your claim with the insurance company.

Insured Motorists' Rights in Wisconsin

Information to assist you in handling a claim with your insurance company

Do I have the right to select the shop of my choice to repair my car?

Yes, as the vehicle owner you decide where, when and how that vehicle is repaired.

Must I notify my insurance company?

Yes. Insurance policies required that you notify the company or your agent as soon as possible after an accident, make a damage report, and tell them where the damaged vehicle may be inspected.

Do I need to get more than one estimate?

No. Only one damage report is necessary from the repair shop of your choice. However, the insurance company will usually want to have their own adjuster inspect the damage. If your insurance company has a drive-in claim service and your vehicle is safe to drive, you should call them for an appointment, take your car there, make sure you receive a copy of the insurance adjuster's estimate, and then take the estimate and your vehicle to the shop of your choice.

If your vehicle is not safe to drive, simply have it towed to the repair shop of your choice. When you notify your insurance company about the accident, tell them that the vehicle is not drivable and where it can be inspected.

What do I do if the repair shop I choose and my insurance company disagree about how my car should be repaired or what the repairs should cost?

In special circumstances, if the repair shop's estimate differs from the insurance company adjuster's estimate, you can negotiate an agreement with the insurance company under which they will pay les than the full amount of the repair costs and you will assume responsibility for the difference.

If you and your insurance company can't agree on a fair settlement of your claim, most insurance policies provide for an appraisal process. When you and your insurance company fail to agree, either party may demand an appraisal of loss within 60 days after the claim has been filed. Each party may then select a competent appraiser to represent them, and the two appraisers will select a disinterested umpire. If the two appraisers do not agree, they submit their findings to an umpire. The umpire's decisions sets the amount the insurance company must pay.

Who is responsible for paying the repair bill?

You are. The vehicle owner must arrange for payment of the repair bill. Your insurance states that the insurer will reimburse you for the cost of repairs less any deductibles or depreciation. You can instruct your insurance company to pay the repair shop directly, but make sure that the payment is in the hands of the repair shop when you pick up your car.

Who is responsible for the quality of repairs?

The shop. That is why it is important for you to select a repair shop with a properly-trained staff of technicians and the equipment necessary to restore your vehicle to its pre-accident condition.

Who do I contact if there is a problem with the repair job?

First, the manager of the shop. If your shop cannot solve your problem, you should contact your insurance company's claim manager. If the problem is still not resolved, you may ultimately want to contact the Wisconsin Department of Agriculture, Trade and Consumer Protection or your local Better Business Bureau.

What can I do if I have a problem with the way my insurance company is processing or settling my claim?

As a citizen, you have the right to contact the Wisconsin Insurance Commissioner's office, the agency charged with regulating and disciplining the insurance industry. The Commissioner's Office cannot by itself resolve damage, coverage or liability disputes, ut it can obtain written explanations from insurance companies regarding their positions. Having a written explanation may be useful to you if you have to resort to litigation to resolve a dispute with an insurance company.

How will I know if my insurance company is intending to have replacement (aftermarket) parts used in the repair of my vehicle?

The insurer is required, by law, to notify the insured if "non-original manufacturer replacement parts" (aftermarket) are intended to be used in the repair of the vehicle. Notice shall be in writing but a verbal statement is allowed if it is followed by a written notice within three days.

Some terms that identify "non-original manufacturer replacement parts" are A/M, aftermarket, quality replacement part, QRP CAPA, PXN (Parts Exchange New), competitive part and economy part.

Aftermarket parts are not manufactured nor warrantied by the manufacturer of your vehicle.

For Insurance-Related Problems:

Insurance Commissioner Office (OCI)
PO Box 7873
Madison, WI 53707
Tel: (608) 266-0103 or (800) 236-8517
Fax: (608) 266-9935